System and method for automatically selecting advertising data for stored content
US8423417B2 · kind B2 · utility
6Cited by
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24Claims
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Key dates
| Filing date | Nov 19, 2007 |
| Grant date | Apr 16, 2013 |
| Priority date | — |
| Expiry date | Apr 27, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0243
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for delivering advertising data, comprising receiving end user data at a server, the data indicating available advertising spots in content data stored at an end user device; and updating from the server advertising data in the available advertising spots for presentation of the advertising data during replay of the content data at the end user device. A system is disclosed for performing the method. A data structure embedded in a computer readable medium is disclosed for containing data for performing the method.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.