Method and system for improved E-commerce shopping
US8423421B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 27, 2010 |
| Grant date | Apr 16, 2013 |
| Priority date | — |
| Expiry date | Oct 14, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/858
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An e-commerce system and method combining different product presentation formats, where each format has a video presentation component. One such format is the presentation of a live, pre-existing “shop at home” video production feed, consisting of continuously scheduled 5 segments, each segment presenting a product or set of products. A Video on Demand (VOD) format, where users may request different video streams. The VOD streams being similar to the live feed, but stored on a server and organized in one or more different segment orders, as compared to the original order of the live feed. Third, a traditional e-commerce product catalog may be provided. However, as an enhancement, the product catalog may be connected to the VOD server, and stream the presentation segment associated with each product, when a user is viewing the product detail page for that product.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.