Using estimated ad qualities for ad filtering, ranking and promotion
US8429012B2 · kind B2 · utility
3Cited by
39References
21Claims
0Family size
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Key dates
| Filing date | Sep 24, 2010 |
| Grant date | Apr 23, 2013 |
| Priority date | — |
| Expiry date | Apr 27, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0271
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system obtains a first parameter (QP1) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP1) does not include a click through rate (CTR). The system functionally combines the first quality parameter (QP1) with at least one other parameter and uses the functional combination to filter, rank or promote the advertisement among the multiple advertisements.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.