Syndicating humor
US8429145B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 21, 2007 |
| Grant date | Apr 23, 2013 |
| Priority date | — |
| Expiry date | Mar 10, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9038
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and apparatus for altering a page presenting search results is provided. The query dispatcher receives one or more query terms. Based on the query terms, the search engine generates a set of search results and advertisements. A parallel search dispatched by entertainment rating and selection engine generates a set of content items based on the one or more query terms and an additional one or more constraint terms. The entertainment item rating and selection engine selects a content item from the set of content items. The selection may be random, based on past user responses, or responses of users belonging to particular clusters. The entertainment item injector then replaces one of the search results or advertisements with the content item. The content item is presented to the user on a search results page. The content item contains a feedback mechanism to collect user responses. The entertainment item rating and selection engine then derives the quality of the entertainment item from the collected user responses.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.