Sponsored search results re-ranking based on linking associations
US8429157B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 5, 2011 |
| Grant date | Apr 23, 2013 |
| Priority date | — |
| Expiry date | Nov 29, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented system and methods of re-ranking sponsored search results by a search engine in response to a search query include: retrieving one or more organic search results and a plurality of sponsored search results (“search results”), along with their respective rankings, associated with a search query; determining a degree of association between each sponsored search result and the other search results through analyzing web links between the plurality of sponsored search results, the one or more organic search results, and other web documents to or from which the search results are at least indirectly linked; re-ranking the plurality of sponsored search results based on the degree of association between each respective sponsored search result and the other search results; and storing in memory the plurality of re-ranked sponsored search results in relation to the search query.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.