Method and system for personalized venue marketing
US8433342B1 · kind B1 · utility
30Cited by
1References
3Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 7, 2012 |
| Grant date | Apr 30, 2013 |
| Priority date | — |
| Expiry date | Nov 7, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/50
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method and system for personalized venue marketing is disclosed herein. An application that is resident on a mobile communication device of a patron sends personally identifiable information and the identifying device address to a server when the patron enters a venue. The server associates the identifying device address of the mobile device with the patron in a CRM database for the venue. The identifying device address allows for tracking of the patron by WiFi sensors positioned throughout the venue.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.