Method and system for displaying of transparent ads
US8435113B2 · kind B2 · utility
2Cited by
11References
26Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 15, 2005 |
| Grant date | May 7, 2013 |
| Priority date | — |
| Expiry date | Jul 8, 2027 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F2300/6653
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In order to enhance visual representation of an advertisement within a video game optical characteristics of the advertisement are specified. Specifically, downloaded data corresponding to an advertisement is used to provide an advertising image within a virtual environment of a video game. The advertising image is displayed having a portion that appears to be at least one of transmissive and reflective. In this way, advertisements are displayed in a fashion consistent with the appearance of a corresponding advertisement in the real world.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.