Unified onscreen advertisement system for CE devices

US8438057B2 · kind B2 · utility

Assignee

• SONY GROUP CORPORATION · JP

Inventors

• William Schupp · San Diego, US
• Nicole Rebong · Cardiff-by-the-Sea, US
• Ludovic Douillet · Escondido, US
• Klaus Hofrichter · Santa Clara, US
• Aran Sadja · Village of La Jolla, US
• Philip C. Miller · Encinitas, US

Key dates

• Filing date: Mar 28, 2011
• Grant date: May 7, 2013
• Expiry date: Sep 28, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0251
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A client-server architecture allows consumer electronics (CE) devices to obtain advertisements, including TV and network content recommendations, via a unified application programming interface (API). A gateway server between online advertisement providers and CE devices prioritizes and personalizes the advertisements and recommendations for a requesting CE device. This architecture scales over time and evolves more functionality without requiring CE device software updates.