Subscriber data insertion into advertisement requests

US8442858B1 · kind B1 · utility

Assignee

• SPRINT COMMUNICATIONS COMPANY, L.P. · US

Inventors

• James D. Barnes · Overland Park, US
• Sanjay Sharma · Olathe, US
• Robin D. Katzer · Louisburg, US

Key dates

• Filing date: Jul 21, 2006
• Grant date: May 14, 2013
• Expiry date: Apr 29, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method is provided for subscriber data insertion into advertisement requests. The method includes receiving a request for advertising content for a subscriber from a publisher. The request contains a unique subscriber identifier associated with the subscriber. The method further includes obtaining carrier controlled subscriber data related to the subscriber based on the unique subscriber identifier. The method additionally includes inserting the carrier controlled subscriber data into the request.