Method and system for ranking web pages in a search engine based on direct evidence of interest to end users
US8442974B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 24, 2009 |
| Grant date | May 14, 2013 |
| Priority date | — |
| Expiry date | Nov 17, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and system for ranking Web pages in a Web search engine is described. One illustrative embodiment receives a Web search query from a particular user, the query including at least one keyword; identifies one or more Web pages that contain the at least one keyword; determines, for each of the one or more Web pages, a raw page ranking; adjusts the raw page ranking of each of at least one Web page among the one or more Web pages based on direct evidence of how interesting that Web page is to users to produce an adjusted page ranking, the direct evidence being derived from clickstream data collected from the users; and presents, as search results, the at least one Web page to the particular user in accordance with the adjusted page rankings.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.