Method, computer program product and electronic device for hyper-local geo-targeting
US8443107B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 11, 2009 |
| Grant date | May 14, 2013 |
| Priority date | — |
| Expiry date | Nov 11, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2101/69
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method, computer program product and electronic device are provided for providing hyper-local geo-targeting based on validated, user-supplied geographic information, wherein the user's anonymity may be maintained. In particular, user-supplied geographic information may be collected in association with a truncated IP address. Once collected, the user-supplied information may be validated using geographic data previously derived from one or more complete IP addresses corresponding to the received truncated IP address. The derived geographic data may have been derived using a system that maps the routing infrastructure of the Internet in order to determine where endpoints on the Internet are located. The validated, user-supplied geographic information, which may be more specific than the derived geographic data, may then be used to provide more granular and accurate geo-targeting, all the while maintaining the privacy of the individual users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.