System and method for marketing mix optimization for brand equity management
US8452639B2 · kind B2 · utility
9Cited by
3References
8Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 25, 2008 |
| Grant date | May 28, 2013 |
| Priority date | — |
| Expiry date | May 19, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of marketing optimization with respect to brand lifetime management formulates a problem of brand equity maximization utilizing Markov Decision Process (MDP) thereby casting brand equity management as a long term regard optimization problem in MDP, The marketing mix is optimized by formulating the mix as actions in MDP and, utilizing historical marketing and transaction data, aspects of the MDP are estimated.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.