Methods and system for targeted content delivery
US8452779B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 8, 2011 |
| Grant date | May 28, 2013 |
| Priority date | — |
| Expiry date | Jul 8, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/955
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for targeted message delivery are disclosed. A set of document delivery transactions are initiated with respect to a set of intended document recipients. The initiating includes sending to each of the set of intended document recipients a respective one of a set of URLs for requesting delivery of one or more documents designated with respect to a respective document delivery transaction. Each of the set of URLs is identified with a respective one of the set of intended document recipients. In response to actuations of respective ones of the set of URLs, the one or more documents designated with respect to the respective document delivery transaction are delivered from a centralized document repository. Analytic measures are recorded with respect to the delivering the one or more documents. The analytic measures include a measure of actuations of each of the URLs. A target for a subsequent communication is identified.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.