Estimating demographic compositions of television audiences from audience similarities
US8453173B1 · kind B1 · utility
140Cited by
5References
21Claims
0Family size
Assignee
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Key dates
| Filing date | Mar 31, 2011 |
| Grant date | May 28, 2013 |
| Priority date | — |
| Expiry date | Oct 11, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N7/025
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences from audience similarities. In an aspect, pairwise cosine similarities of segment of viewers of rated and unrated television programs are determined, demographic information of rated programs is attributed to the unrated programs from the cosine similarity measures and demographic information for the rated programs.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.