System and method for peer-to-peer advertising between mobile communication devices
US8457670B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 16, 2012 |
| Grant date | Jun 4, 2013 |
| Priority date | — |
| Expiry date | Mar 16, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2215/0192
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Disclosed are a method and system for peer-to-peer advertising between mobile communication devices. A subsidy program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and subsidy programs for the qualified subscriber is selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.