Method and system for geo-targeted content delivery
US8463942B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 22, 2010 |
| Grant date | Jun 11, 2013 |
| Priority date | — |
| Expiry date | Feb 22, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2101/69
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method and server for providing geo-targeted content delivery are provided. The method may include receiving, by a web server, a request for information from an Internet user; determining, by the web server, a geographic location of the Internet user; and tailoring information provided to the Internet user based at least in part on the geographic location of the Internet user. Determining the geographic location of the Internet user may involve obtaining a route through the Internet to a target host for an IP address associated with the Internet user, wherein the route may include one or more intermediate hosts; deriving a geographic location of one or more of the intermediate hosts within the route; and automatically determining the geographic location of the Internet user by analysis of the route and the geographic location of the one or more intermediate hosts.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.