Ad skip feature for characterizing advertisement effectiveness
US8468056B1 · kind B1 · utility
34Cited by
4References
39Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Apr 21, 2010 |
| Grant date | Jun 18, 2013 |
| Priority date | — |
| Expiry date | Jun 9, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N7/025
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for characterizing effectiveness of online advertisements inserted into media streams based at least in part on monitoring events indicative of an audience skipping ad streams inserted into the media streams. The methods and systems described in this specification enable tracking the number of impressions prior to detecting events indicative of interest or disinterest for ad streams inserted into a media stream.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.