Inferring demographic compositions of television audiences
US8468559B2 · kind B2 · utility
0Cited by
5References
8Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 20, 2011 |
| Grant date | Jun 18, 2013 |
| Priority date | — |
| Expiry date | Oct 20, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/64
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for inferring a demographic composition of a television audience of a television program. In one aspect, a method extrapolates television audience demographics from rated programs to unrated programs by attributing demographics of rated programs to unrated programs when the rated and unrated program are related by demographically rated channel tunes.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.