Method and apparatus for displaying information in response to motion picture programming
US8468565B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 14, 2008 |
| Grant date | Jun 18, 2013 |
| Priority date | — |
| Expiry date | Jan 31, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4782
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Disclosed herein, in various embodiments, are methods and apparatus incorporating, among other things, the concept of using, in particular but without limitation, traditionally non-commercial programming as a medium for selling products or services on-line, and again in particular over the Internet. Using this concept, for example, an element identified in motion picture programming can be made identifiable by a viewer of the motion picture programming, and thereby enabling a viewer to determine the source, location, or other information referred to by the element. Using this concept, for example, a viewer viewing a soap opera is able to use a device to electronically select a element identified in the broadcast. In turn, information referred to by the content element can be displayed to the viewer, including purchase information. Using this particular concept of the invention, traditionally non-commercial programming can be efficiently used to indirectly advertise goods or services and offer them for sale on-line.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.