Tracking responses to promotions
US8473343B2 · kind B2 · utility
20Cited by
36References
54Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 24, 2006 |
| Grant date | Jun 25, 2013 |
| Priority date | — |
| Expiry date | Sep 26, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer implemented method for response tracking is described. The method includes obtaining one or more responses to one or more promotions, attributing the one or more responses to one or more treatment instances, with the one or more treatment instances correspond to a promotion version assigned to a group of contact entities at an execution of a computer implemented marketing campaign, and generating a response table, the response table including one or more entries, the entries in the response table being in accordance with attribution of the one or more responses to one or more treatment instances.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.