Paid media online cooperative method

US8473348B2 · kind B2 · utility

Inventors

• Mark G. Artall · Lafayette, US
• Christopher Skinner · Tervuren, BE

Key dates

• Filing date: Sep 16, 2010
• Grant date: Jun 25, 2013
• Expiry date: Sep 3, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0273
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The paid media online cooperative method is a multi-user method having computer-automated steps that provide price negotiation more effectively than a single buyer of media alone can. The digital cooperative includes organizations associated with the co-op, the organizations retaining the same variables as they would normally have outside of the co-op. The co-op method allows users to manage cost in the form of cost per visitor or per impression, thereby reducing advertising cost while upholding impression and visitor counts among all members. Software applications of the method may be centralized or distributed. The method provides a democratically controlled enterprise that is autonomous and independent of any of its members, and based on a lowest cost pricing model. Member participation in the co-op is voluntary. Each member accesses data fields to manage media buys, except the pricing field is unavailable to the member, and is instead managed by the software application.