Method of distributing targeted internet advertisements
US8484073B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 25, 2003 |
| Grant date | Jul 9, 2013 |
| Priority date | — |
| Expiry date | Feb 17, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0257
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of distributing Internet advertisements at the websites of a number of different publishers operating web sites. An advertising entity collects lists of user identifiers from each of several advertisers. In response to a user visiting one of the websites, the user identifier associated with the user is determined. It is determined if the user identifier is on one of the list. If the user identifier is on a list, an unembedded advertisement associated with the advertiser whose list contains the user's identifier is served to the user. The advertisement may be a pop-up, pop-under, or dynamic html advertisement, and if the user is not on the list, no such an ad may not be served.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.