Method and apparatus for targeting messages to users in a social network
US8484083B2 · kind B2 · utility
15Cited by
0References
36Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 17, 2007 |
| Grant date | Jul 9, 2013 |
| Priority date | — |
| Expiry date | Aug 16, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L12/1859
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method and apparatus for targeting messages to users in a social network, for example by first identifying topics in the social network is provided. One embodiment of a method for discovering topics in a social network includes collecting information from the social network, the information including at least one of: interactions between users of the social network or profile information for the users, determining a global topic model including at least one topic, based on the collected information, and locally refining the global topic model in accordance with the collected information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.