Systems and methods for online user profiling and segmentation

US8504411B1 · kind B1 · utility

Assignee

• AOL ADVERTISING INC. · US

Inventors

• Pero Subasic · Mountain View, US
• Hans Marius Holtan · San Jose, US
• Robert S. Cabacungan · Haymarket, US
• Manu Shukla · Sterling, US
• Rohan Ajinkya Mehta · Chilpur, IN
• Jay L. Chang · Potomac, US
• Kenin Coloma · Sunnyvale, US
• Neil Wayne Cohen · Herndon, US
• Brian Whitney · Reston, US
• Jaimyoung Kwon · Alameda, US
• Yan Qu · Kunshan, CN

Key dates

• Filing date: Sep 14, 2009
• Grant date: Aug 6, 2013
• Expiry date: Sep 5, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0201
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer-implemented method is provided for managing online user profiles. The method includes receiving information about online activity of a user, the information including at least a unique user ID and a URL requested by the user; fetching textual content associated with the URL requested by the user; generating one or more keywords based on the textual content; and generating or updating a user profile of the user to include the one or more keywords. A system for managing online user profiles is also provided.