Network-based targeted content delivery based on queue adjustment factors calculated using the weighted combination of overall rank, context, and covariance scores for an invitational content item

US8504419B2 · kind B2 · utility

Assignee

• Apple Inc. · US

Inventors

• Eswar Priyadarshan · Worcester, US
• Kenley Sun · Cupertino, US
• Dan Marius Grigorovici · Pleasanton, US
• Ravikiran Chittari · Acton, US
• Jayasurya Vadrevu · Saratoga, US
• Omar Abdala · Cambridge, US

Key dates

• Filing date: May 28, 2010
• Grant date: Aug 6, 2013
• Expiry date: Apr 1, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q10/063
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.