System and method of analyzing and valuating social media campaigns
US8504616B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 14, 2012 |
| Grant date | Aug 6, 2013 |
| Priority date | — |
| Expiry date | Sep 14, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented system and method is provided herein for optimization of social media campaigns. A hosted platform collects and stores online visitor traffic data from social media platforms and from storefronts on client platforms which are linked to social media campaigns operating on the social media platforms. Algorithms are executed to establish baseline performance parameters for the storefronts, and visitors of the social media campaigns and commercial platforms are identified and scored based on predetermined scoring metrics. The scores are aggregated with respect to the social media campaigns and/or the storefronts, and actual performances based on the aggregated scores are compared with the established baseline performance parameters. An interface may be generated for a client user associated with the commercial platform to represent one or more of the performance comparisons, and optionally provide alerts to underperformance or suggest future actions based on predicted performance.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.