Population segmentation

US8510658B2 · kind B2 · utility

Assignee

• Apple Inc. · US

Inventors

• Eswar Priyadarshan · Worcester, US
• Kenley Sun · Cupertino, US
• Dan Marius Grigorovici · Pleasanton, US
• Ravikiran Chittari · Acton, US
• Jayasurya Vadrevu · Saratoga, US
• Irfan Mohammed · Woburn, US

Key dates

• Filing date: Aug 11, 2010
• Grant date: Aug 13, 2013
• Expiry date: Sep 24, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional targeted segments. The targeted segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.