Impression based television advertising
US8516515B2 · kind B2 · utility
57Cited by
10References
31Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 1, 2007 |
| Grant date | Aug 20, 2013 |
| Priority date | — |
| Expiry date | Oct 1, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0276
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.