System and method for wirelessly broadcasting advertisements
US8516517B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 8, 2007 |
| Grant date | Aug 20, 2013 |
| Priority date | — |
| Expiry date | May 17, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H2201/70
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system, method and a computer-readable medium having a computer-readable code embodied therein for wirelessly broadcasting advertisements to handheld television receivers, the method includes: selecting a first advertisement to broadcast to a first group of handheld television receivers within a cell that are tuned to a first program; wherein the selecting is responsive to profiles of a first group of users that use the first group of handheld television receivers; selecting a second advertisement to broadcast to a second group of handheld television receivers within the cell that are tuned to a second program; wherein the selecting is responsive to profiles of a second group of users that use the second group of handheld television receivers; and wirelessly broadcasting a multiplex that comprises the first program, the second program, the first advertisement and the second advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.