Methods and systems for providing mobile advertising using data networks based on groupings associated with internet-connectable devices
US8521593B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 6, 2012 |
| Grant date | Aug 27, 2013 |
| Priority date | — |
| Expiry date | Sep 6, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Computer systems and methods for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices are disclosed. In some embodiments, the computer systems and methods may comprise receiving and/or retrieving events; grouping the events into an events group; determining an audience value for a user of the Internet-connectable device based on the events group, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.