Systems and methods for query expansion in sponsored search
US8521731B2 · kind B2 · utility
10Cited by
50References
12Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 9, 2008 |
| Grant date | Aug 27, 2013 |
| Priority date | — |
| Expiry date | Dec 20, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/3338
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The present invention is directed towards systems, methods and computer program products for providing query-based advertising content. According to one embodiment, a method for providing query-based advertising content comprises receiving a web query and generating an ad query associated with the web query, wherein the ad query is generated on the basis of one of a query to advertisement relationship, a query to feature vector relationship, or a rewritten query vector. An advertisement is selected on the basis of the generated ad query.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.