Techniques for assigning promotions to contact entities

US8521786B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Andre B. Black · Medford, US
• Sudhakar Chalimadugu · Lowell, US
• David F. Cheung · Potomac, US
• Ruby Kennedy · Bedford, US
• Yuchun Lee · Boston, US
• Patrick Martin · Seymour, US

Key dates

• Filing date: Jul 24, 2006
• Grant date: Aug 27, 2013
• Expiry date: Jun 5, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q10/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer implemented method for target group management is described. The method includes producing a table including one or more group entries corresponding to one or more defined contact group entities with each of the entries having a first set of group attributes, and producing a visual representation of a marketing campaign, the representation including one or more instances of defined contact group entities, with the one or more instances having a second set of group attributes and with the representation linked to the table according to the second set of group attributes.