System for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure discovery and optimizing allocation of advertising channels that optimize such objectives

US8522270B2 · kind B2 · utility

Inventors

• Mukesh Chatter · Concord, US
• Rohit Goyal · San Francisco, US
• Shiao-bin Soong · Littleton, US

Key dates

• Filing date: Oct 16, 2007
• Grant date: Aug 27, 2013
• Expiry date: Mar 4, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/06
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An Internet system for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure and discovery and optimizing allocation of advertising channels that optimize such objectives.