System and method of selecting advertising
US8527333B1 · kind B1 · utility
6Cited by
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48Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 21, 2010 |
| Grant date | Sep 3, 2013 |
| Priority date | — |
| Expiry date | Aug 11, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method is provided that uses a processor to rank advertisements based on their likely appeal to users and the price that will be charged for the advertisement. In one aspect, and advertiser may pay a fee in order to have its advertisement considered to be the most expensive in terms of price even though the advertiser is actually paying less. The fee may also be paid in connection with a transferable option, whereby the advertiser may have the right but not the obligation to have it advertisement displayed at the price.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.