Quality based pricing and ranking for online ads
US8527339B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 26, 2008 |
| Grant date | Sep 3, 2013 |
| Priority date | — |
| Expiry date | Sep 4, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0243
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A “Quality-Based Ad Pricer” prices ads as a function of how users respond to a particular page and/or domain to which they are sent by an online advertisement. User experience is improved by ensuring that advertisements that are more relevant to a user are priced less than an ads which are less relevant to the user. In particular, a quality factor for each ad is determined as a property of the advertiser's site based on measured user behaviors with respect to that site. This quality factor is then used in ranking, selecting, and pricing ads in an automated online auction. Further, while ad aggregators are not excluded from the ad market by the pricing rules of the Quality-Based Ad Pricer, these rules ensure that there is a “level playing field” such that ads of merchants are not excluded by the ads of ad aggregators.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.