Method and system for scheduling electronic advertising
US8527346B2 · kind B2 · utility
0Cited by
3References
18Claims
0Family size
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Key dates
| Filing date | Jun 28, 2004 |
| Grant date | Sep 3, 2013 |
| Priority date | — |
| Expiry date | Feb 21, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0272
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.