Domain traffic ranking

US8527658B2 · kind B2 · utility

Assignee

• Verisign, Inc. · US

Inventors

• Alexander D. Holmes · San Jose, US
• Andrew Simpson · Sterling, US
• Karthik Shyamsunder · Winchester, US
• Srinivas Sunkara · Ashburn, US
• Leonard Orentas · South Riding, US
• Mark Kosters · Clifton, US
• Dave Moston · Manassas, US
• Eduardo Jimenez · Santa Clara, US
• Phani Pattapu · Ashburn, US

Key dates

• Filing date: Oct 30, 2009
• Grant date: Sep 3, 2013
• Expiry date: Jul 12, 2031

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L61/4511
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An automated method for determining domain traffic including receiving at authoritative name server a request to resolve a domain name that has n labels separated by periods. The leftmost label is the first label and the top level domain is the nth label. If the first label of the received domain name includes the string “www”, then a www hit counter and/or a www requesting server counter for the domain name are incremented. If the received domain name has only two labels, then an exact hit counter and/or an exact requesting server counter for the domain name are incremented. If the first label of the received domain name does not include the string “www” and does not have only two labels, then another hit counter and/or another requesting server counter for the domain name are incremented. A domain traffic score is calculated based upon a plurality of the counters, and calculating the domain traffic score includes applying a weighting factor to at least one of the counters.