Offer delivery system

US8533038B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Christopher P. Bergh · Lexington, US
• Michael Bauer · Jena, DE
• Sidra Michon · Littleton, US
• Zack Miloushev · Boxford, US
• Kevin Michael Furbish · Tampa, US
• Charles Evett · Concord, US
• Gregory Erman · Sudbury, US
• John Mandel · Acton, US

Key dates

• Filing date: Feb 5, 2001
• Grant date: Sep 10, 2013
• Expiry date: Apr 23, 2023

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0255
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An offer delivery system provides a mechanism for coordinating presentation of offers to customers that may originate from multiple different sources and that may be delivered to the customers over different channels. The systems makes use of rules to prioritize, select, and time the delivery of offers to any particular customer, allocate limited resources in the channels to deliver offers to a set of customers, and provide mechanisms for users or their agents to limit the delivery of offers, for example, by their frequency or type.