Value add broker for federated advertising exchange

US8533049B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Gary W. Flake · Bellevue, US
• Brett D. Brewer · Sammamish, US
• Christopher A. Meek · Kirkland, US
• David M. Chickering · Bellevue, US
• Jody D. Biggs · Redmond, US
• Ewa Dominowska · Kirkland, US
• Brian Burdick · Bellevue, US

Key dates

• Filing date: Jun 13, 2007
• Grant date: Sep 10, 2013
• Expiry date: Oct 15, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0242
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.