Service for associating network users with profiles
US8533322B2 · kind B2 · utility
70Cited by
107References
15Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 22, 2012 |
| Grant date | Sep 10, 2013 |
| Priority date | — |
| Expiry date | Mar 22, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/55
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system is disclosed that maps user IDs (such as IP addresses) and geographic regions to particular categories or “segments” reflective of user profiles. The mappings may be based on behavioral data reflective of user browsing activities, offline data (e.g., survey data or demographic data), or a combination thereof. In one embodiment, the mappings are generated using data collected by a plurality of Internet Service Providers (ISPs) regarding their subscribers. The system also includes a query interface that enables content providers to retrieve segment data associated with particular user IDs.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.