Method for advertising decision resolution acceleration based on lookahead opportunity triggering
US8533755B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 9, 2012 |
| Grant date | Sep 10, 2013 |
| Priority date | — |
| Expiry date | May 8, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N7/025
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A computer implemented method and system for accelerating advertising placement decisions is disclosed. A server receives a source signal stream having a channel identifier and an indication that an advertisement placement opportunity is located in the signal stream a time period prior to an advertisement signal point. The server identifies a list representative of a plurality of recipient signal streams having the channel identifier and at least one audience attribute prior to expiration of the time period. The server obtains a plurality of targeted advertisements corresponding to the list representative of the plurality of recipient signal streams. The server stores the plurality of advertisements in at least one cache.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.