System and method for financial analysis and brand index in brand valuation
US8538842B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Feb 9, 2010 |
| Grant date | Sep 17, 2013 |
| Priority date | — |
| Expiry date | Mar 15, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/12
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A brand name is used to generate a domain name portfolio comprising at least one brand domain name comprising the brand name and a top-level domain name, and at least one qualified brand domain name comprising the brand name, at least one qualifying term, and a top level domain name. Network traffic is tracked for each of the domain names in the domain name portfolio over an analysis period. A role of brand index is determined, wherein the role of brand index is determined using the ratio of network traffic for the brand domain name to a total of the network traffic for all domain names in the domain name portfolio. Additionally, revenue generated by websites linked to each of the domain names in the domain name portfolio is tracked over the analysis period. Brand earnings are then calculated the revenue generated by websites.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.