Portable multi-purpose audience measurement systems, apparatus and methods
US8539527B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 31, 2011 |
| Grant date | Sep 17, 2013 |
| Priority date | — |
| Expiry date | Oct 8, 2031 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99935
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Portable multi-purpose audience measurement systems, apparatus and methods are disclosed. An example method disclosed herein comprises collecting demographic data of a user, including a phone number for a mobile device, via a website associated with an information gathering entity, sending a message to the mobile device, the sent message, when responded to, resulting in downloading of a metering software module to the mobile device, receiving, from the mobile device and at a system associated with the information gathering entity, information indicative of events associated with use of the mobile device, and associating the received information with the demographic data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.