Generating audience response metrics and ratings from social interest in time-based media
US8543454B2 · kind B2 · utility
174Cited by
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34Claims
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Key dates
| Filing date | Feb 18, 2011 |
| Grant date | Sep 24, 2013 |
| Priority date | — |
| Expiry date | Nov 25, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.