Using location-specific price and/or performance information in an ad system
US8549033B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 25, 2010 |
| Grant date | Oct 1, 2013 |
| Priority date | — |
| Expiry date | Jan 25, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0261
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The usefulness and the performance of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information and/or ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.