User tracking without unique user identifiers
US8549141B1 · kind B1 · utility
3Cited by
7References
20Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jan 5, 2012 |
| Grant date | Oct 1, 2013 |
| Priority date | — |
| Expiry date | Jan 5, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer memory attached to a user computer system that is used by a user is described. The memory contains an advertising characterization data structure that can be used to select advertising for the user. The data structure contains a identifier passed to the user computer system by a remote computer system. The identifier is mapped by a dictionary that is resident on the remote computer system to a set of actions performed by the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.