Interactive product placement system and method therefor
US8549555B2 · kind B2 · utility
46Cited by
0References
27Claims
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Assignee
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Key dates
| Filing date | Feb 7, 2013 |
| Grant date | Oct 1, 2013 |
| Priority date | — |
| Expiry date | Feb 7, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/858
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.