Methods and systems for processing and displaying content

US8554630B2 · kind B2 · utility

Assignee

• Ad-Vantage Networks, Inc. · US

Inventors

• David Grant · Mission Viejo, US
• John Grant · Gardnerville, US
• Sanjeev Kuwadekar · San Fernando, US

Key dates

• Filing date: Mar 19, 2010
• Grant date: Oct 8, 2013
• Expiry date: Mar 17, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0282
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and systems are described for processing and display content. Web page data for a first web page is received from a remote system, wherein the web page is to be displayed on a terminal associated with a user. An automatic identification is performed of a first content in the first web page data. A user-defined profile is accessed. A second content is automatically selected based at least in part on the user profile. The first content is replaced with the second content so that if the first web page is displayed on the terminal associated with the user, the second content is displayed and the first content is not displayed.