Methods and apparatus to collect audience information associated with a media presentation
US8555304B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 18, 2012 |
| Grant date | Oct 8, 2013 |
| Priority date | — |
| Expiry date | Jun 18, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/442
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to collect audience information associated with a media presentation are described herein. In an example method includes counting a first number of individuals proximate to a media presentation device, counting a second number of signals received from one or more portable devices, each of which is associated with a respective one of one or more monitored individuals, comparing the first number of individuals to the second number of signals, and determining a third number of unidentified ones of the individuals proximate to the media presentation device based on the comparison of the first number of individuals to the second number of signals.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.