Systems and methods of providing collaborative consumer-controlled advertising environments
US8560387B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 26, 2007 |
| Grant date | Oct 15, 2013 |
| Priority date | — |
| Expiry date | Aug 25, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Targeted or other advertising may comprise one or more advertisements presented to multiple users in a virtual world environment such that participating users can interact with one another and/or with executed advertisements. Groups of users may be invited to participate in collaborative virtual world environments based on consumer contact lists or profiles establishing matching preferences for such groups. Synchronized data may be narrowcasted or broadcasted to invited users. Such data may define one or more virtual world environments as well as traditional and/or virtual world advertisements for execution in the shared environment(s). Advertisements may be selected based on one or more consumer preferences associated with one or more of the users participating in the shared virtual world environment.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.